One of the greatest challenges for companies in the area of customization with regard to their visibility, is the allocation of qualitative product data in order to use digital marketing channels and platforms. Therefore, we teamed up with Plan.Net Performance, a special agency for campaign management...
madeone CEO Christian Möhring sharing his perspective on customization: If you ever watched a live sports, music or entertainment event in front row, you have had an experience which brought you closer to the players, musicians or actors. A deeper and more personal product experience which...
Our CEO Christian Möhring had the opportunity to talk with Matteo Volani from the European conference series Savant Ecommerce about the madeone concept and our perspective on digital business models. MV: From helmade to madeone. Tell us your story! CM: I founded helmade in October 2015 with...
The madeone concept was born out of our own professional experiences with successful mass customization businesses at the Global Sports Brand Nike and our own start-up organization named helmade which has put a stamp on the world of customization experiences in a highly complex industry....
Let’s give people what they want (or they don’t know they want yet). I often stumbled over an interesting and valuable Harvard Business Review article about the potential of mass customization from 1997 (!) and it is still so relevant. Today the consumer demand for a...