Today the consumer demand for a more personalized product and service experience is higher than ever before. Nevertheless over the last decades large brands and companies were not able to unlock the full potential of customization. The complexity of customized products as well as the direct to consumer business challenges are the main barriers. We help you to enable your customization business.
Today the consumer demand for a more personalized product and service experience is higher than ever before. Nevertheless over the last decades large brands and companies were not able to unlock the full potential of customization. The complexity of customized products as well as the direct to consumer business challenges are the main barriers. We help you to enable your customization business.
Customers expectations are completely different: People are willing to wait for a customized product, this waiting time even adds value to the overall experience and allows to interact with customers during the process of production. Nobody will ever question a recommended retail price of a customized product. A study from Deloitte shows that people are willing to pay a 20% up for a more personalized product. We know, from our own business with helmade, offering customized helmets, that this is still a pretty low number. Depending on the product itself, the value of the experience combined with the basic product price, you can easily charge up to 50% more for a customized product. Adding a mass customization business dimension (concepted and implemented the right way) can without any doubt represent a highly profitable part of your digital business.
Customers expectations are completely different: People are willing to wait for a customized product, this waiting time even adds value to the overall experience and allows to interact with customers during the process of production. Nobody will ever question a recommended retail price of a customized product. A study from Deloitte shows that people are willing to pay a 20% up for a more personalized product. We know, from our own business with helmade, offering customized helmets, that this is still a pretty low number. Depending on the product itself, the value of the experience combined with the basic product price, you can easily charge up to 50% more for a customized product. Adding a mass customization business dimension (concepted and implemented the right way) can without any doubt represent a highly profitable part of your digital business.
Over the last years we have brought to life a concept which enables companies and brands to add a scalable mass customization dimension to their running business models, without harming profitability and being forced to take too much risks in investing in frontend technologies as well as stepping into their, in most cases, highly efficient industrial production processes. As madeone we are able to offer you full-service which incorporates all needed production capacities. Our aim is to setup the best fitting solution to operate custom orders as an integrative part of your business.
Over the last years we have brought to life a concept which enables companies and brands to add a scalable mass customization dimension to their running business models, without harming profitability and being forced to take too much risks in investing in frontend technologies as well as stepping into their, in most cases, highly efficient industrial production processes. As madeone we are able to offer you full-service which incorporates all needed production capacities. Our aim is to setup the best fitting solution to operate custom orders as an integrative part of your business.
Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. There are some good reasons for it. E-commerce business is getting less and less profitable, challenged by big players and marketplaces. It is way harder to come up with a profitable e-commerce business model due to an entirely changed customer expectation. Same day delivery and the lowest prices possible to name two. Newly launched products cannot be market to a recommended retail price in many industries. Running a successful e-commerce business is cost intensive and a return on invest is coming in late in the game, if it ever does. Especially for companies, who have already established a solid online business, growth potential areas are rare.
Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. There are some good reasons for it. E-commerce business is getting less and less profitable, challenged by big players and marketplaces. It is way harder to come up with a profitable e-commerce business model due to an entirely changed customer expectation. Same day delivery and the lowest prices possible to name two. Newly launched products cannot be market to a recommended retail price in many industries. Running a successful e-commerce business is cost intensive and a return on invest is coming in late in the game, if it ever does. Especially for companies, who have already established a solid online business, growth potential areas are rare.
The data and insights you are able to generate from a customer-facing customization service are tremendous. Your customers were never closer to your products and services. Based on our own experiences you will be generating a rich pool of data which can fuel your future product management or marketing strategies. Successful companies are making use of these insights for designing their commercial product lines. There’s so much value for your organization in operating a customization business model.
The data and insights you are able to generate from a customer-facing customization service are tremendous. Your customers were never closer to your products and services. Based on our own experiences you will be generating a rich pool of data which can fuel your future product management or marketing strategies. Successful companies are making use of these insights for designing their commercial product lines. There’s so much value for your organization in operating a customization business model.
madeone is world’s first fulfillment platform business and was brought to life to enable companies and brands to move towards successful mass customization business models. We are on a mission to grow your customization business based on our own experiences as well as our own running business model: helmade. Offering people the possibility to customize a product leads to a certain level of complexity in all areas, from a consumer facing digital frontend experience to a separated production line as Nike is successfully handling all their NIKEiD orders. A key to success is to take-out complexity through-out the end to end process. This is a mission impossible for many. For our teams it’s a daily business challenge to be solved.
madeone is world’s first fulfillment platform business and was brought to life to enable companies and brands to move towards successful mass customization business models. We are on a mission to grow your customization business based on our own experiences as well as our own running business model: helmade. Offering people the possibility to customize a product leads to a certain level of complexity in all areas, from a consumer facing digital frontend experience to a separated production line as Nike is successfully handling all their NIKEiD orders. A key to success is to take-out complexity through-out the end to end process. This is a mission impossible for many. For our teams it’s a daily business challenge to be solved.