madeone: Enabling the Future of Customization

The madeone concept was born out of our own professional experiences with successful mass customization businesses at the Global Sports Brand Nike and our own start-up organization named helmade which has put a stamp on the world of customization experiences in a highly complex industry. Since 2015 the helmade customization service is revolutionizing the helmet industry by allowing helmet manufacturers to offer customized products to their customers. As a consequence we have brought to life madeone as our overarching company setup with helmade being our first portfolio brand and running business case. To us the future of products and services is custom. We are a team of fast living minds with true passion for design and individuality. madeone represents and offers you ‘Customization as a Service’ (CaaS). We are passionate about this business potential and believe all companies and brands should have the possibility to add a customization service to their existing product lines.

The madeone platform is allowing Bell riders to take customization to an entirely new level with some of our most popular helmets.

Chris Sackett, Bell Helmets Vice President

‚With madeone we are making use of our ability to enable profitable and scalable customization business models. We are no agency and no consulting firm. We are offering our clients not only access to a unique 3D web configurator technology but positioning ourselves as a B2B or potentially B2C fulfillment partner to handle your customization business. Our modular service portfolio goes from the initial strategy and consulting phase, analyzing the business potential of customized products to the final market launch. We’re bringing in all our experiences to setup the best possible solution for our customers, grounded in operating our own customization business with helmade.’, Christian Möhring about the madeone concept.

The CEO and founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at Ikea, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2015 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo.

The consumers demand for a more personalized product & service experience is higher than ever before.

Christian Möhring, madeone CEO and Founder

There are some good reasons to think about adding a customization dimension to your business. In addition to the increasing consumer demand for a more personalized product and service experience, it is way harder to come up with profitable e-commerce business models due to entirely changed customer expectations. E-commerce business is getting less and less profitable, challenged by big players and marketplaces. Same day delivery and lowest prices possible, to name two of the main challenges. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models.

Data and insights you are able to generate from a consumer-facing customization service are tremendous. Your customers have never been closer to your products and services. Based on our own experiences you will be generating a rich pool of data which can fuel your product management or future marketing strategies. Successful companies are making use of these insights for designing their commercial product lines. There’s so much value for an organization in operating a customization business.

The madeone service is fueled and further developed by our own experiences with digital business models from various industries like the motorcycle and automotive industry, sporting goods, fashion, home furnishing and glassware. We are fully embracing one of the key enablers for building a successful customization business: the production process. Our aim is to do this without stepping into the manufacturing process and risking any efficiency. At madeone, every employee is a creative and business minded person. We unite diverse perspectives – digital designers, printing technologist and painters, coders and customer service experts – to share knowledge of customized experiences. Our space is not a creative office, it is not a hands-on custom workshop. It’s both. We grow our teams steadily to make sure we are able to bring our mission to life.

Check-out our Jobs site if you want to join us on our mission to revolutionize the way people buy products or get in touch with us if you have any questions or feedback.