Our Story

The madeone concept was born out of our own professional experiences with successful mass customization businesses at the Global Sports Brand Nike and our own start-up organization named helmade which has put a stamp on the world of customization experiences in a highly complex industry. Since 2015 the helmade customization service is revolutionizing the helmet industry by allowing helmet manufacturers to offer customized products to their customers. As a consequence we have brought to life madeone as our overarching company setup with helmade being our first portfolio brand and running business case. To us the future of products and services is custom. We are a team of fast living minds with true passion for design and individuality. madeone represents and offers you Customization as a Service (CaaS). We are passionate about this business potential and believe all companies and brands should have the possibility to add a customization service to their existing product lines. We invest in our teams and digital experiences, exciting new business models, production methods and inspiring concepts that drive the future of customization.

With madeone we’re making use of our ability to enable profitable and scalable customization business models with a focus on premium lifestyle products. We are no agency. We are offering you not only a one-of-a-kind frontend 3D configurator technology but we are positioning ourselves as a B2B or potentially B2C fulfillment partner for handling your customization orders. Our modular service portfolio goes from the initial strategy and consultancy phase to evaluate the potential of customization for your company to the final setup to fulfill your entire consumer facing customization business.

CEO and founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2015 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo.

The madeone service is fueled and further developed by our own experiences with digital business models from various industries like the motorcycle and automotive industry, sporting goods, fashion, home furnishing and glassware. We are fully embracing one of the key enablers for building a successful customization business: the production process. Our aim is to do this without stepping into the manufacturing process and risking any efficiency. At madeone, every employee is a creative and business minded person. We unite diverse perspectives – digital designers, printing technologist and painters, coders and customer service experts — to share knowledge of customized experiences. Our space is not a creative office, it is not a hands-on custom workshop. It’s both. We grow our teams steadily to make sure we are able to bring our mission to life.